Discover the latest insights, tips, and trends in packaging and branding
E-commerce boxes have become stars on social media, with “unboxing” videos garnering over 25 billion views just this year. This is no coincidence. In the world of e-commerce, boxes are no longer ju...
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Packaging stickers may not be the first thing you think of when planning your business promotion, but their power is imp...
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Filling paper is one of the most underestimated packaging materials, despite its critical role in protecting products du...
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Product packaging is a critical success factor for e-commerce businesses in Greece. According to a recent survey by the ...
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Το luxury packaging design αποτελεί πλέον κάτι περισσότερο από μια απλή συσκευασία – είναι μια ολοκληρωμένη εμπειρία που...
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NFC technology entered our lives in the early 21st century but only began to be widely used in the everyday lives of mil...
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Can napkins influence your customers' perception of your restaurant and elevate their experience? In this article, we wi...
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"How do tailor-made packaging solutions meet consumer perceptions of modern business? What are the benefits of personali...
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The beauty and cosmetics sector are undergoing a significant shift towards sustainable packaging to address the growing ...
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The minimalism movement in art may have originated in the United States in the 1960s and '70s as a response to abstract ...
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In recent years, there has been a growing global discussion about environmental sustainability and ways in which both in...
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Festive packaging plays a crucial role in enhancing your customers' overall experience. To ensure a seamless festive sea...
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While some individuals may perceive it as an additional nicety that ultimately ends up in the recycling bin, there are o...
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Elevate your business' competitiveness and enhance its reputation by embracing eco-friendly alternatives and moving away...
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Amidst the era of digital revolution, the reign of social media, fashion bloggers, and influencers is undeniable, pushin...
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In today's fiercely competitive marketplace, the difference between a successful brand and an overlooked one often comes...
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What are the packaging alternatives for your e-shop? How can you differentiate to gain the perception of the consumers a...
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In the ever-evolving, fiercely competitive landscape of modern commerce, businesses continuously hunt for groundbreaking...
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The move towards sustainable packaging is not a recent trend, but it is expected to be more crucial than ever in 2023. T...
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Are you running an e-shop? Then, keeping your products safe throughout transit is probably one of your main concerns whi...
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Is a bottle of wine more impressive when gift-wrapped in stunning packaging? Sure! Stunning packaging design applies ...
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Is your brand completely prepared, for the upcoming festive season, with outstanding Xmas packaging solutions for your c...
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Has order shipping become the new problem of your online store? Not anymore! Choose the right boxes for your orders, kee...
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Soft, smooth, an example of luxury and elegance, tissue paper is the most important touch with which you can elevate the...
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They are more durable, they last for years, and my customers are happy. So why should I choose paper bags and forgo the ...
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This isn't the first time you've come across the term “storytelling”. Surely, you've heard it, possibly even used it, wh...
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A few years ago, we thought that the use of Artificial Intelligence (AI) tools belonged to a distant future. We were pro...
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With the rapid growth of e-commerce and the increase in competition, both within and across borders, it's clear that the...
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The infinite possibilities of e-commerce and the significant benefits it brings to business are not a new, post-COVID-19...
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Create a unique experience for your customers and transform them into your most fanatical audience following the trend o...
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The packaging of any product, whether the product is intended for mass production and the shelf of a department store or...
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2022 is the most suitable time to engage in e-commerce and promote your own brand online. According to Forbes, global e-...
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If the global pandemic has forced businesses around the world to discover new ways to survive amid widespread lockdowns ...
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Recent years’ trend which connects product packaging with advertising (package and advertising) is called packvertising ...
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Starting and properly operating an online store is equivalent to opening and operating a store with a physical presence....
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Consumers’ shift to online shopping, from the outbreak of the pandemic to the present day, introduces the D2C business m...
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The packaging trends that will dominate in 2022 and invite you to reconsider the packaging of your business. The time...
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The shocking growth of e-commerce has been proved to promote the products that use targeted branding. And especially as ...
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More than 75% of consumers’ final decisions when purchasing a product are based on the color of the packaging (RPF resea...
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How branded packaging will help you build trust with your customers! An innocent and beloved habit of our childhood, ...
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Trade shows and promotional products: we can help you get ready before going back as an exhibitor to a trade show. Tr...
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When you think of Christmas, the first image that may come to your mind is that of Santa Claus loaded with presents in h...
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The primary and most basic principle of how business gifts differentiate your company profile is summarized in the follo...
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"Good packaging protects your product, excellent packaging protects your brand." How carefully do you choose the packagi...
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An original idea can help you enter the start-up ecosystem, but is it enough to place you in the just 10% of startups th...
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It is true that the onset of online shopping and, consequently, the rapid increase in courier deliveries have not left l...
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The packaging you use for your products is much more important for the long-term prosperity and growth of your business ...
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’ ‘’Life in plastic, it’s fantastic….’’??? Life in plastic can be fantastic when it comes to song lyrics, but when we t...
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There is no doubt that the packaging a company chooses for its products affects not only its overall branding but also r...
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We are taking a look at the new trends that will define the packaging of online businesses in 2021 and, as everything sh...
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Your brand is what people say about you when you are not in the room Jeff Bezos, CEO Amazon For many businesses, ...
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Packaging can be theater. It can create a story. Steve Jobs. There are many companies which have the illusion that pa...
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It is well known that the creation of a strong brand, significantly drives profitability. Packaging is one of the most e...
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Packaging is more than just a means of "hosting" and transporting your products. It is a powerful marketing tool that ca...
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